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ISO 9001 Customer Service Benefits

Written by Caroline Geoghegan | Apr 9, 2015 8:42:27 AM

Use ISO 9001 to create excellent customer service in your business

Satisfying customers should be one of the main priorities of any business, especially if you want to maximise your business potential, gain new customers and keep existing accounts. Although customer surveys go a long way to assessing the success of your customer service, there's no doubt that the key to achieving a first class service reputation is to develop a customer service focused culture within your business.

One of the most tried and tested ways to consistently attain a high level of customer service is by achieving ISO 9001 certification, a Quality Management System that has customer satisfaction built in. When you choose to adopt the ISO 9001 quality management standard you'll be required to establish exactly what your customers need and want, while continually monitoring and assessing your ability to meet and surpass these needs.

Helping to improve customer service

By adopting this kind of customer-focused approach, you will demonstrate your commitment to achieving the highest level of customer service, and as ISO 9001 utilises an independent third-party assessment process, it adds credibility to your business.

In order to achieve and retain ISO 9001 certification, your organisation must undergo an annual audit to ensure that you are meeting the standard's requirements, and that you are continually seeking ways to enhance your business practices and customer experience.

During the independent evaluation of your quality management system's performance, you are required to show your ability to meet customers' requirements. This may be through customer satisfaction surveys, user opinion surveys, client retention figures or based on how customer complaints are handled. This not only makes sure that your organisation is meeting your customers' needs, but it encourages you to think of new ways and opportunities for improvement.

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